Pambuyo poyambitsa mu February, kampeni ya #mycalvins yochezera pa intaneti yalemba mayina angapo odziwika bwino pamawonekedwe a Instagram omwe ali ndi m'chiuno. Calvin Klein zovala zamkati. Zitsanzo monga Miranda Kerr, Lara Stone (omwe m'mbuyomu adatsogolera kampeni yosindikiza chizindikiro) ndi Poppy Delevingne ndi gawo la kampeni komanso oimba Fergie ndi Iggy Azalea. Mtunduwu wakopanso olemba mabulogu odziwika bwino monga Chiara Ferragni wa The Blonde Salad ndi Rumi Neely wa Fashion Toast pantchitoyi. Onani mndandanda wathu wazithunzi za #mycalvin pansipa.