H&M ikhazikitsa kampeni yake yakugwa kwa 2017 yomwe idatengedwa ku Tokyo, Japan. Zitsanzo Antonina Petkovic, Devon Windsor , Adwoa Aboah ndi Chiharu Okunugi kuwoneka m'zithunzi. Nyengo ya kugwa imayang'ana njira zolimbikitsira makumi asanu ndi atatu kuchokera panjira yowulukira ndege. Atsikana amakumbatira manja odzitukumula, zojambula za madontho a polka ndi manja a ubweya wabodza. Kuphatikiza pa kuwomberako, H&M idakhazikitsanso filimu yovomerezeka pomwe mitunduyi ili pafupi Naomi Campbel Ndimagwirizana ndi nyimbo ya m'ma 80, 'Wham Rap! (Sangalalani ndi Zimene Mukuchita)’.
H&M Fall 2017 Campaign
