Nditachita nawo kampeni ya Tommy Jeans koyambirira kwa chaka chino, Sofia Richie amabwerera ku kampeni ya masika 2017 kuchokera ku mtundu wa Hilfiger Denim. Mwana wamkazi wa Lionel Richie akuyimira limodzi Anwar Hadid ndi Lucky Blue Smith za zithunzi. Atatuwo adajambulidwa ku Los Angeles ndi Bryant Eslava . Zosonkhanitsa za Tommy Jeans capsule zili ndi mapangidwe ouziridwa a 90 kuyambira ma teti a basketball mesh kupita ku denim yong'ambika ndi ma jeans amitundu yapastel.
"Kapisozi wa Tommy Jeans ndi wokhudza kusakaniza cholowa chathu chazaka za m'ma 90 ndi zidutswa zodziwika bwino za zakale ndi zatsopano za chikhalidwe cha anthu masiku ano," akutero Tommy Hilfiger. "Lucky Blue Smith, Anwar Hadid ndi Sofia Richie akuyimira mzimu wachinyamata komanso wopanduka wa kampeniyi, ndipo akuwonetsanso za denim zomwe zasonkhanitsidwa."