Pambuyo pa kupambana kwa mgwirizano wa chaka chatha ndi Coachella, H & M idzakhala ikugwirizananso ndi chikondwerero cha nyimbo kachiwiri kwa gulu lodziwika bwino lotchedwa #HMLovesCoachella. Iyenera kutulutsidwa pa Marichi 24 m'masitolo aku US komanso pa intaneti, mzerewu uphatikiza mawonekedwe owuziridwa a boho ngati mabulawuzi osindikizidwa, nsonga zokongoletsedwa ndi nsonga, ma rompers ndi akabudula a denim.
Zithunzi zovomerezeka za kampeni zimajambula maulendo apamsewu ndi zitsanzo za Hailey Baldwin, Julia Cumming ndi Adwoa Aboah.
"Chaka chatha, H & M inali chizindikiro choyamba chogwirizana ndi Coachella kuti apange zosonkhanitsa zovala. Kuchita bwino kunali kofulumira komanso kudafalikira, tidaganiza zopanga mgwirizano kuti tipange chopereka cholemera kwambiri nyengo ino, "atero Ross Lydon, wopanga ku H&M.
H&M Amakonda Coachella 2016 Lookbook - Kuseri kwa Ziwonetsero
Flashback - H&M Loves Coachella 2015
2015 idawonetsa mgwirizano woyamba wa H&M ndi Coachella Valley Music and Arts Festival. Kutuluka kwa madiresi a lace, denim ndi ma tee wamba adatengera Stella Maxwell ndi Aya Jones. Yang'anani m'mbuyo zomwe zasonkhanitsidwa chaka chatha chatsopanocho chisanayambike!
