Kwazaka zingapo zapitazi, mtundu wa Los-Angeles wochokera ku FRAME wadzisiyanitsa kukhala woposa chizindikiro cha denim chokhala ndi zovala zakunja, majuzi ndi malaya. Ndipo ndi kampeni yake yophukira-yozizira ya 2016, zolembedwazo zimayang'ana kwambiri magulu ena omwe ali ndi malingaliro a rock and roll.
FRAME woyambitsa nawo Erik Torstensson amajambula zitsanzo Steffy Argelich ndi Julia Hafstrom zotsatsa zomwe zimadula zithunzi zokhala ndi zithunzi zazitali. Pazithunzizi, atsikanawo amatha kuwonedwa atavala masiketi achikopa, ma blaziri a velveti ndi zovala zakunja zofananira-ndiponso ma siginecha a FRAME.
