H&M Amapita ku Boho - Atatha kuwonetsa zosonkhanitsira ku Paris nyengo yatha, chimphona chachangu cha H&M chidasankha kuwonetsa bwino nyengo yamasika 2014. Kutuluka kwatsopanoku kumakhala ndi rock n roll, zokometsera za bohemian. "Ndimakonda umunthu ku H&M masika. Mawonekedwe ndi okhudza kufotokoza ndikupanga zovala zanu. Zatsopano, zofunikira zam'tawuni za tomboy komanso kupatukana kwa boho zimalola akazi amasiku ano kukhala chithunzi chawo, "atero Ann-Sofie Johansson, Mtsogoleri Wopanga wa H&M. Ma silhouettes ndi tsatanetsatane ndi "hippie chic" poyang'ana pamphepete, ma ruffles ndi zingwe pakati pausiku pakati pa buluu ndi zakuda. Onani zowonera zambiri kuchokera kugulu la masika pansipa.
