Steve Madden akuwonjezera kutentha kwa kampeni yake yachilimwe ya 2020. Kampani yopanga nsapato imalembetsa zitsanzo za Emm Arruda, Erin Eliopulos, Yana Trufanova, ndi Christina Marie kuti azijambula zithunzi zofukiza. Wojambulidwa ndi Claudia Knoepfel , ochita masewera amayesa nsapato zopota, zidendene za nsanja, ndi nsapato za chunky. Stylist Matthew Ellenberger amaphatikiza nsapato zokhala ndi ma bodysuits owoneka bwino, madiresi, ndi zolekanitsa. Za kukongola, Tamara Mcnaughton amagwira ntchito pa tsitsi ndi zodzoladzola ndi Fulvia Farolfi.