Mtundu Watsopano wa DL1961 -DL1961 Premium Denim yakhazikitsa kampeni yake yotsatsa m'nyengo yozizira ya 2014 yokhala ndi mitundu Tess Hellfeuer ndi Mathias Lauridsen. Zinthu zimakhala mdima pakugwa ndi masitayelo atsopano omwe amajambulidwa pazithunzi za denim. Sharif Hamza adajambula zithunzi za kampeni ndi makongoletsedwe a Tom Van Dorpe. "Nyengo ino tinkafuna kupanga chosonkhanitsa chomwe chikuyimira luso lamakono ndi kukongola kwa denim yathu," anatero Sarah Ahmed, Creative Director wa DL1961. "Tikupitiriza ntchito yathu yopanga" jeans yoyenerera bwino kwambiri "ndipo tili okondwa kuulula zomwe timapeza mu Fall/Zima, zomwe zimatengera masitayelo apamwamba, osagwira ntchito koma osayinidwa omwe DL1961 adadziwika nawo."
