Zatsopano zomwe zatulutsidwa posachedwa, mndandanda wa H&M wa kugwa kwa 2016 wafika pa intaneti komanso m'masitolo. Ndi kampeni yatsopano, chimphona cha mafashoni chikuwonetsa tanthauzo latsopano la madona. Izi zikutanthawuza kusakaniza maluwa ndi ma ruffles ndi zipewa za baseball, kapena masiketi a maxi otakata ovala ndi zoluka za chunky. Zofunikira za m'dzinjazi zimakwezedwa kwambiri ndi nsapato zachikopa zamphongo zomwe zimawonekera ndi glossy, patent kumaliza.
Anthu ochokera kudziko lazafashoni ndi zosangalatsa ndi omwe ali muvidiyo yotsatizana ndi kampeni. Lauren Hutton, Adwoa Aboah, Hari Nef, Pum Lefebure and Jillian Hervey star in the one minute clip. Khazikitsani nyimbo zosinthidwa za Lionbabe za 'She's Dona', zithunzi za azimayi akuyenda kumalo odyera kapena atakhala ndi miyendo yotambasula zimawonetsedwa.
