Ma Jet Setters - Wolimbikitsidwa ndi kalembedwe ka glam ka California, Michael Kors adagwiranso Mario Testino (yemwe tsopano wawombera zolemba za label kwa zaka khumi tsopano) kuti agwire Karmen Pedaru ndi Simon Nessman mu zithunzi zowala kwambiri. "Tinkafuna kuti kampeniyi iwonetsere zowoneka bwino za zosonkhanitsa za Spring mumitundu yolimba ya California," akutero wopanga Michael Kors. Banja lokongolali limachoka pamagalimoto apamwamba kupita ku jet yachinsinsi mumitundu yolimba komanso ma silhouette owoneka bwino a masika.