Lee ndi chimphona cha mafashoni aku Sweden a H&M agwirizana pa mgwirizano watsopano. Zayamba kugulidwa m'masitolo komanso pa intaneti pa Januware 28th, mapangidwe ake akuphatikiza kukhazikika kuyambira kupanga mpaka nsalu. Kampeniyi imakhala ndi omenyera ufulu, zitsanzo, ndi ojambula ngati Zinnia Kumar, Alima Lee, Deba, Peter Dupont, ndi Avery Ginsberg. Mzerewu uli ndi ma jeans ouziridwa azaka za m'ma 90, ma corsets a denim, ma teti a thonje obwezerezedwanso, ndi ma ovololo omwe amapita bwino ndi kavalidwe ka akazi. Thonje waulere wa denim wopangidwa kuchokera ku ulusi wongowonjezedwanso komanso utoto wopulumutsa madzi umapereka njira yokopa zachilengedwe.
"Tinkangokonda kugwira ntchito ndi Lee kuti tisinthe. Kusintha kwa zovala za denim zokhazikika komanso zozungulira. Tinayang'ana chilichonse ndikutsutsa wina ndi mnzake m'njira yabwino. Ndizodabwitsanso kugwira ntchito ndi zojambula za Lee ndikuwapatsa kukoma kwathu pang'ono, kwa okonda ma denim a H&M padziko lonse lapansi, "atero a Jon Loman, wopanga ku H&M.
LEE x H&M Campaign
