Pambuyo pa kampeni ya zovala zamkati ya masika yotchedwa #ImNoAngel, Lane Bryant ali ndi mawonekedwe ena a hashtag ndi zotsatsa zake zakugwa za 2015 zotchedwa #PlusIsEqual. Zithunzizi zili ndi nyenyezi zapamwamba kuphatikiza Ashley Graham, Candice Huffine, Georgia Pratt, Justine Legault, Sabina Karlsson ndi Precious Victoria Lee. Kampeniyi idawonetsedwa kwambiri mu Seputembala ya Vogue.