Cushnie et Ochs alowa m'nkhalango zosamvetsetseka chifukwa cha kampeni yake yophukira-yozizira ya 2017. Zolemba za New York zimadutsa Grace Mahary kutsogola zotsatsa zatsopano. Wojambulidwa ndi Hugh Lippe , chitsanzo cha ku Canada chikuwonetsa maonekedwe ake okongola mu zovala za monochromatic. Posonyeza kudzidalira kotheratu, Grace amachita chidwi ndi madiresi a bodycon, ma jumpsuits owoneka bwino komanso olekanitsa owoneka bwino.
"Monga opanga akazi, tinkafuna kuti Kampeni yathu ya Fall/Zima 2017 ikhale ndi mphamvu komanso mzimu wodziyimira pawokha wa amayi athu. Grace Mahary ali ndi chidwi komanso mphamvu zomwe zimapangitsa kuti zomwe tasonkhanitsa zikhale zamoyo, "atero opanga Carly Cushnie ndi Michelle Ochs.