Pambuyo potsogolera kampeni yamtunduwu kwa nyengo ziwiri zotsatizana, chitsanzo cha Danish Freja Beha Erchisen ikupanga kapisozi ya Zadig & Voltaire yomwe iyamba kugunda pa intaneti mu Epulo komanso m'masitolo mu Julayi. Freja m'mbuyomu adapanga zopangira za denim za Amayi, ndipo ndi mtundu uwu wa Zadig & Voltaire, uphatikiza mzere wa rock ndi roll wokhala ndi jekete ya denim, thumba lachikopa ndi t-sheti yamitundu itatu yolembedwa ndi F kapena 87 (chaka chobadwa cha Freja. ). Onani mndandanda womwe uli pansipa kuchokera ku Vogue.fr. Maperesenti makumi anayi a phindu lidzaperekedwa kwa a Doctors Without Borders, bungwe lothandizira anthu.
