Ponena za dziko la zitsanzo, makampani awona kusokonezeka kwakukulu pazaka zingapo zapitazi. Apita kale masiku omwe mlengi kapena mkonzi wamafashoni amatha kupanga choyimira kukhala chopambana. M'malo mwake, zili pamasamba ochezera a pa Intaneti kuti atsogolere mayina akuluakulu otsatirawa. Mukayang'ana nkhope zamakampani akuluakulu monga Fendi, Chanel kapena Max Mara, ali ndi chinthu chimodzi chofanana - zitsanzo zomwe zili ndi otsatira ambiri a Instagram. Awiri mwa omwe adachita bwino kwambiri zaka ziwiri zapitazi akhala Gigi Hadid ndi Kendall Jenner.
Kuyambira lero, Kendall ndi Gigi akudziwika padziko lonse lapansi angafanane ndi ma supermodels a 90's. Awiriwa adapeza zofunda zambiri za Vogue komanso makontrakitala ambiri opindulitsa. Ndipotu inali kope la September 2014 la Vogue US lomwe linatcha nyenyezi zakuphimba Joan Smalls, Cara Delevingne ndi Karlie Kloss monga 'Instagirls'. Kuyambira nthawi imeneyo, udindo wa chikhalidwe cha anthu wakula kokha mu dziko la mafashoni.
Kodi Instamodel ndi chiyani?
Mwachidule, Instamodel ndi chitsanzo chomwe chili ndi otsatira ambiri a Instagram. Nthawi zambiri kuyambira pa otsatira 200,000 kapena kupitilira apo ndi chiyambi chabwino. Nthawi zambiri, kuchuluka kwa otsatira awo kumatsagana ndi mutu wachikuto kapena kutulutsa atolankhani. Chitsanzo cha izi chingakhale chophimba chapadera cha Vogue US chopangidwa mu April 2016 ndi Kendall Jenner. Chophimbacho chinamupangitsa iye 64 miliyoni (panthawiyo) otsatira a Instagram.
Ndiye nchiyani chomwe chimapangitsa chitsanzo chokhala ndi malo ambiri ochezera a pa Intaneti kukhala okongola kwambiri? Kwa mitundu ndi magazini ndizodziwika. Nthawi zambiri, mtundu umayika makampeni awo aposachedwa kapena zophimba kwa otsatira awo. Ndipo ndithudi mafani awo adzagawananso zithunzi, ndi zina zotero. Ndipo poyang'ana machitidwe a Instamodel, choyamba tiyenera kuyang'ana kupambana kwa Kendall Jenner kuthawa.
Kupambana Kwaposachedwa kwa Kendall Jenner
Mu 2014, Kendall Jenner adapanga kuwonekera koyamba kugulu lachitsanzo posayina ndi Society Management. Chaka chomwecho, iye anadzatchedwa kazembe wa chimphona cha zodzoladzola Estee Lauder . Zambiri mwa kutchuka kwake koyambirira zitha kuvomerezedwa ndi gawo lake lodziwika bwino pa E! chiwonetsero cha kanema wawayilesi, 'Keeping Up with the Kardashians'. Anayenda munjira ya Marc Jacobs yophukira-yozizira 2014, ndikumangirira malo ake mwafashoni. Kendall angatsatire izi ndi zolemba zamagazini monga Vogue China, Vogue US, Harper's Bazaar ndi Allure Magazine. Anayendanso munjira yowonetserako nyumba zamafashoni monga Tommy Hilfiger, Chanel ndi Michael Kors.
Kendall adawonekera pamakampeni amtundu wapamwamba kwambiri monga Fendi, Calvin Klein, La Perla ndi Marc Jacobs. Ponena za chikhalidwe chake chachikulu chotsatira, Kendall adauza Vogue mu kuyankhulana kwa 2016 kuti sanaganizire mozama. "Ndikutanthauza, zonse ndizopenga kwa ine," adatero Kendall, "chifukwa si moyo weniweni - kudandaula za nkhani zapa TV."
Kukwera kwa Meteoric kwa Gigi Hadid
Chitsanzo china chomwe chimadziwika ndi chikhalidwe cha Instamodel ndi Gigi Hadid. Atasindikizidwa ngati nkhope ya Maybelline kuyambira 2015, Gigi ali ndi otsatira oposa 35 miliyoni a Instagram kuyambira July 2017. Mbadwa ya California inawonekera pamisonkhano yapamwamba monga Stuart Weitzman, Fendi, Vogue Eyewear ndi Reebok. Mu 2016, Gigi adalumikizana ndi wopanga Tommy Hilfiger pagulu lazovala ndi zida zotchedwa Tommy x Gigi. Mndandanda wa zolemba zake zamagazini nawonso ndi wochititsa chidwi chimodzimodzi.
Gigi adakongoletsa kutsogolo kwa zofalitsa monga Vogue US, Harper's Bazaar US, Allure Magazine ndi Vogue Italia. Ubale wake wodziwika bwino ndi woyimba wakale wa One Direction Zayn zimamupangitsanso kukhala nyenyezi yowonekera kwambiri. Abale ake aang'ono, Bella ndi Anwar Hadid nawonso adalowa nawo dziko lachitsanzo.
Ana Odziwika Amene Ndi Zitsanzo
Mbali ina ya zochitika za Instamodel imaphatikizanso ana ndi abale ndi alongo otchuka. Kuchokera kwa ochita zisudzo kupita kwa oyimba ndi ma supermodels, kukhala pachibale ndi anthu otchuka tsopano kungatanthauze kuti ndinu katswiri wotsatira wa catwalk. Zitsanzo zochepa za izi zitha kuwoneka ndi zitsanzo monga Hailey Baldwin (mwana wamkazi wa wosewera Stephen Baldwin), Lottie Moss (mlongo wamng'ono kwa supermodel Kate Moss) ndi Kaya Gerber (mwana wamkazi wa supermodel Cindy Crawford). Malumikizidwe awa ndithudi amapereka zitsanzo mwendo pampikisano.
Palinso gulu lina la Instamodel - nyenyezi yapa media. Awa ndi atsikana omwe adayamba pamapulatifomu monga Instagram ndi Youtube kuti asayinidwe ndi mabungwe apamwamba azitsanzo. Mayina ngati Alexis Ren ndi Meredith Mickelson adatchuka chifukwa cha chidwi pazama TV. Onse asayina ku The Lions Model Management ku New York City.
Kusiyanasiyana mu Instamodel Age
Ngakhale ambiri atha kuyika mphuno zawo poganizira zamitundu yomwe imadziwika bwino pamasamba ochezera, Instamodel imathandizira mbali imodzi - zosiyanasiyana. Plus size model ngati Ashley Graham ndi Iskra Lawrence akopa chidwi cha anthu ambiri chifukwa cha kuchuluka kwawo kwapa media media. Momwemonso, mitundu yamitundu kuphatikiza Winnie Harlow (yemwe ali ndi vuto la khungu la vitiligo), Slick Woods (chitsanzo chokhala ndi kusiyana kowonekera) ndi Duckie Thot (chitsanzo cha ku Sudan / Australia) amawonekera kwambiri chifukwa cha maonekedwe apadera.
Kuphatikiza apo, chitsanzo cha transgender ndi zisudzo Hari Nef adawombera kutchuka pa nsanja yapa social media. Chifukwa cha kuchuluka kwa malo ochezera a pa Intaneti omwe akutsatira, tsopano titha kuwona mitundu yosiyanasiyana yamitundu yosiyanasiyana pazikuto zamagazini ndi zithunzi za kampeni. Mwachiyembekezo, titha kuwona zambiri zosiyanasiyana malinga ndi kukula ndi mtundu m'zaka zikupita.
Tsogolo Lakujambula
Kuyang'ana zonsezi, munthu ayenera kudabwa, kodi Instamodel ndizochitika? Yankho liyenera kukhala inde. Munthu akhoza kuyang'ana machitidwe owonetsera zakale monga 80's pamene glamazons amakonda El Macpherson ndi Christie Brinkley analamulira makampani. Kapena yang'anani kumayambiriro kwa zaka za m'ma 2000 pamene zitsanzo zokhala ndi zidole monga Gemma Ward ndi Jessica Stam onse anali okwiya. Ndondomeko ya zomwe zimayenera kukhala chitsanzo chapamwamba zikuwoneka kuti zikusintha zaka zingapo. Ndipo ndani anganene ngati makampani ayamba kuyang'ana njira zina zomwe zimapanga chitsanzo chapamwamba?
Ngakhale zingakhale zovuta kukhulupirira, tsogolo la zitsanzo likhoza kukhala loboti. Tsopano, zitsanzo za digito zimawonekeranso pamasamba otchuka ogulitsa mafashoni monga Neiman Marcus, Gilt Group ndi Saks Fifth Avenue malinga ndi i-D. Kodi amatha kudumphadumpha m'mabwalo othamangira ndege kapenanso kujambula zithunzi?
Zikafika zamtsogolo, munthu sangakhale wotsimikiza za komwe makampani opanga ma modeling akupita. Koma chinthu chimodzi ndi chotsimikizika. Lingaliro la zitsanzo zopeza kutchuka kudzera m'ma TV sizipita kulikonse posachedwa. M'nkhani yomwe ili ndi Adweek, wothandizira zojambulajambula adavomereza kuti malonda sangagwire ntchito ndi chitsanzo pokhapokha atakhala ndi otsatira 500,000 kapena kuposerapo pa Instagram. Mpaka makampani asinthira mbali ina, Instamodel yatsala pang'ono kukhala.