H&M idzakusangalatsani chifukwa cha nyengo yatsopano ndikukhazikitsa kampeni yake yachilimwe-chilimwe cha 2017. Kuwomberedwa panja Mikael Jansson , nyenyezi ya zithunzi zowotchedwa ndi dzuwa Taylor Hill ndi Frederikke Sofie.
Zitsanzo zapamwamba zimakumbatira mithunzi ya pastel ndi airy silhouettes muzithunzi zolota. Pali zida zambiri zomwe mukufuna. Kuchokera pa diresi yokongoletsedwa ndi maluwa mpaka pamwamba pa zingwe, H&M imapereka masitayelo apamwamba. Dziwani zambiri za zithunzi komanso filimu yovomerezeka ya Taylor ndi Frederikke pansipa!