Zosonkhanitsa za kugwa kwa 2014 zochokera ku Theory zafika m'masitolo, komanso pa intaneti pa Shopbop. Poyambitsa bukhu latsopano loyang'ana, wogulitsa pa intaneti amawunikira zoluka zoluka za New York zoluka, malaya okongola ndi masiketi onga achikazi pazithunzi zakunja izi. Dziwani zambiri za kugwa kwa Theory m'munsimu komanso pa ShopBop.com.