Laetitia Casta amayang'ana kwambiri kampeni ya IKKS yachilimwe-chilimwe cha 2020. Wojambulidwa mu studio, akukumbatira mafashoni apamwamba a nyengo yatsopano. Mouziridwa ndi kalembedwe ka California, Laetitia amavala zovala zokhala ndi zolemba zanyama, ma jekete achikopa ndi zojambula zamaluwa. “Ufulu ndi kukhala wekha nthawi iliyonse. Osaganiza za izo. Kukhala mfulu sikufunika kuzilemba pakhungu, osadzifunsanso funso,” IKKS ikutero za masika.