Zosonkhanitsa za H&M Conscious Exclusive m'dzinja-yozizira 2020 zimasintha zinyalala kukhala mafashoni. Nsalu zimapangidwa kuchokera ku zinyalala za mbewu komanso matabwa osungidwa bwino. Zithunzi zovomerezeka za kampeni ndi chitsanzo cha nyenyezi Zinnia Kumar . Zophatikizidwa ndi ena, zithunzi zikuwonetsa zosankha zomwe zakonzeka madzulo kuyambira pamwamba zopindika mpaka mikanjo yowoneka bwino komanso masitayilo a tuxedo. Kuphatikiza pazovala, H&M imabweretsanso zida zokhala ndi zodzikongoletsera zobwezerezedwanso ndi magalasi adzuwa. Nsapato zimapangidwa kuchokera ku chikopa cha vegan chokhala ndi bulu wowoneka bwino komanso silhouette ya boot. Yang'anani mndandanda wa Conscious Exclusive pa Disembala 1.
"Ndili wokondwa kukhala nawo pagulu la Conscious Exclusive kampeni, makamaka popeza H&M ikukonzekera njira zosonkhanitsira zokhazikika kuti zikhale zodziwika bwino pamakampani. Monga ogula, sitidzafunikanso kusiyanitsa pakati pa mafashoni ndi kukhazikika, popeza adzakhala amodzi. Monga katswiri wazachilengedwe yemwe amagwira ntchito zamafashoni, izi zimandipatsa chiyembekezo,” akutero Zinnia.
H&M Conscious Exclusive Fall/Winter 2020 Campaign
Kwa A/W20, tinkafunadi kukhala otsata njira - kukankhira malire aukadaulo ndi mafashoni okhazikika - poyang'ana kwambiri zinyalala. Zotsatira zake, zidutswa zomwe zili mgululi zidapangidwa kuchokera kuzinthu zodabwitsa kwambiri zopangidwa kuchokera ku zinyalala. Kugwira ntchito ndi kusintha kwamtunduwu ndikutha kulankhula ndi makasitomala athu kudzera kukongola, tikukhulupirira kuti zinyalala zitha kukhala gawo la tsogolo la mafashoni okhazikika, "
Ann-Sofie Johansson, mlangizi wazopanga ku H&M
