Longchamp akupitiliza mgwirizano wake wopitilira ndi Alexa Chung pogogoda nyenyezi yamakono pamayendedwe awo achisanu ndi chimodzi motsatizana otsatsira limodzi. Popita ku Paris kukachita kampeni yanthawi yophukira-yozizira ya 2016, Chung akumananso ndi wojambula wodziwika bwino wa mafashoni. Peter Lindbergh.
Kutengera mzinda wachikondi, Chung ndi wotembenuza mutu atavala chovala chaubweya wa kambuku komanso sweta yoluka yaubweya wamizeremizere. Toting ayenera kukhala ndi zikwama za nyengoyi, Chung adagwidwa ndi chikwama cha Longchamp cha Pénélope Fantaisie komanso chikwama chofiira cha Paris Premier. Kuphatikiza pa kampeni yosindikiza, Chung adzawonekera mufilimu yoyendetsedwa ndi Jean-François Julian . Ntchitoyi idzayamba pa October 4, 2016 pa Longchamp.com.