Kampeni yosindikizira ya gulu lomwe likuyembekezeredwa kwambiri la Balmain x H&M latulutsidwa ndipo ladzaza ndi zitsanzo zapamwamba monga momwe amayembekezeredwa. Wojambulidwa ndi Mario Sorrenti, zitsanzo za Kendall Jenner, Gigi Hadid ndi Jourdan Dunn zikuyimira limodzi ndi amuna achimuna Hao Yun Xiang ndi Dudley O'Shaughnessy mumayendedwe apansi panthaka. Mutha kukumbukira kuti Kendall ndi Gigi akuwonekeranso mu kampeni ya Balmain yophukira-yozizira 2015 pamodzi ndi abale awo.
Ponena za zotsatsa, wotsogolera zopanga za Balmain Olivier Rousteing akuti, "Mukakonda dziko la Balmain, mumakondanso zitsanzo zomwe zili mbali yake. Kendall, Gigi ndi Jourdan ndi anzanga, ndipo ndi chisankho chabwino kwambiri kuti muyambe nawo kampeni ya Balmain x H&M.
