Lancome akuwonjezera kuchuluka kwake ndi kampeni yake yaposachedwa ya Lash Idôle yokhala ndi kazembe wamtundu Zendaya. Wojambulidwa ndi Nico Bustos , Wojambula wopambana wa Emmy amavala chovala cha pinki chosasunthika chokhala ndi tsitsi loluka. Kuwombera kofupikitsidwa kumawonetsa nsidze zake zokongola komanso zazitali. Kuphatikiza pa zithunzi, Zendaya amawonekeranso mu malonda afupiafupi kumene amajambula ndi uta ndi muvi. Kupereka mphamvu ndi kukongola, amalankhulanso pa clip yayifupi.
"Ndimatengeka kwambiri ndi chigobachi, chimakhala chokongola kwambiri m'maso chifukwa nsonga iliyonse imafotokozedwa bwino, yotulutsidwa komanso yayitali. Utali wosiyanasiyana wa bristle wa burashi umathandizira kuti nsonga iliyonse imveke bwino ndikukwezedwa pamizu. Ndipo, chofunika kwambiri kwa ine monga wojambula zodzoladzola, sizimatuluka, kuphulika kapena kusokoneza maso! " akuti Lisa Eldridge, Lancôme Make-up Creative Director.