Kwa nthawi yoyamba m'zaka zisanu ndi ziwiri, a De Beers adajambula chitsanzo kuti awonekere mu kampeni yake yaposachedwa yotsatsa nyengo yachisanu-yozizira ya 2014. Wokongola wa Andreea Diaconu amalandila ulemu pazithunzi zowoneka bwino zakuda ndi zoyera zojambulidwa ndi Mary McCartney-yemwe mtunduwo umagwira naye ntchito koyamba. Zoyamba zoyamba ndi chifukwa cha kukhazikitsidwa kwa miyala yamtengo wapatali kwa October kwa nthawi yoyamba yotchedwa De Beers Aria yomwe imaphatikizapo zodzikongoletsera zapamwamba, zojambula zosonkhanitsa ndi mawotchi. Dziwani za kampeni yatsopanoyi pansipa komanso zithunzi zakuseri.
Kumbuyo kwa Zithunzi pa De Beers ndi Andreea Diaconu
