Conscious Style - Gulu la H&M's Conscious limapeza chithandizo chapamwamba kwambiri ndi zithunzi zaposachedwa zapamsika wa 2011. Wosewera ndi Frida Gustavsson ndi Caroline Brasch Nielsen, atsikanawa amatipatsa mawonekedwe amphamvu odzaza ndi malingaliro muzinthu zokonda zachilengedwe zomwe sizisoweka masitayilo okhala ndi zisindikizo zamaluwa, zodula bwino komanso zida zowoneka bwino.
