Ndi kampeni isanagwe ya 2015, wotsogolera wopanga wa Gucci Alessandro Michele adawonetsa masomphenya ake atsopano a nyumba yamafashoni yaku Italy yokhala ndi zithunzi za Normcore. Ndipo malonda a kugwa-yozizira 2015 amatsatira mapazi omwewo ndi njira yowonjezereka ya 'pansi pansi' ku mafashoni apamwamba. Ma Model a Tessa Charlotte Bruinsma ndi Lia Pavlova amapita kumisewu yamzindawu ndi njanji zapansi panthaka komwe mphamvu yotanganidwa imakhala ngati malo abwino kwambiri azithunzi zamagalasi a Glen Luchford.
