Pambuyo pa zowoneratu, H&M pomaliza yatichitira ndi kampeni yawo ya Holiday 2010 yomwe ili ndi nyenyezi zonse kuphatikiza Mariacarla Boscono, Liya Kebede, Stella Tennant, Kasia Struss, Du Juan, Fei Fei Sun ndi achibale awo ndi abwenzi. Povala zovala zapatchuthi, gululo limatitengera ife ku mzimu wa tchuthi ndi zithunzi zokongolazi.