Kukhazikitsa kampeni yosonkhanitsira H&M Studio yomwe idawonedwa koyamba pa Paris Fashion Week, H&M imagwira Edie Campbell ngati nkhope ya zotsatsa zake zanyengo yachisanu ya 2015. Kutuluka m'masitolo pa Seputembara 10, mndandandawu umaphatikizaponso mafashoni olimbikitsa masewera. Wojambulidwa ndi Daniel Jackson, wojambula watsitsi lalifupi amapereka chisangalalo mu kampeni ya H&M Studio.
Edie akunena za gulu latsopanolo, "Ndimakonda kutanthauziranso kwa 70's vibe, koma kwa zaka zakuthambo! Ndizosangalatsa kuganiza za mtsogolo mwanostalgic. Zojambula zake ndizabwino kwambiri, ndipo pali nsalu zambiri zoziziritsa kukhosi - scuba, zikopa zapatent, ndi silika. "