Zosangalatsa kwambiri za Kanye West ndi mgwirizano wa adidas Originals, Yeezy Season 1, wafika pa intaneti komanso m'masitolo a nyengo yachisanu-yozizira ya 2015. Zovala, West imafuna kupanga zofunikira zapamwamba kwambiri zomwe zimatha kuvala tsiku ndi tsiku. M'malo osalowerera ngamila, chokoleti, chakuda ndi imvi, zidutswazo zimakhala zosavuta kusakaniza ndi zofanana.
“Ndinkafuna chinachake chimene chimamveka ngati New York kapena Paris kapena Tokyo kapena Santa Barbara kapena Chicago—chidziko ndi chomasuka,” akutero West ponena za mzera wa Yeezy. Onani zambiri pansipa ndikugula zotsalazo pa Barneys.com.