Zaka za m'ma 1970 zabwereranso ndi kampeni ya kugwa-yozizira 2016 kuchokera ku mtundu wa chikwama chachikopa, Lancaster Paris. Mtundu wa nyenyezi zotsatsa Steffy Argelich kujambulidwa mtawuni panja. Osewera am'mbuyomu akuphatikiza Behati Prinsloo ndi Karlie Kloss. Munthu Aroch amapita kumbuyo kwa lens kachiwiri, pambuyo pa nyengo zingapo za mgwirizano.
Mtundu watsitsi lopindika umakhala mu mawonekedwe opangidwa ndi Vogue Paris ' Celia Azoulay kuphatikizapo t-shirt yoyera ndi kuphatikiza kwa denim. Maonekedwe osavuta a Steffy amaphatikizidwa ndi silhouettes za siginecha za Lancaster monga chikwama cha Adele clutch ndi Mademoiselle Ana tote.