Zatsopano zotsatsa zake za 'Nonconformists', Prada iwulula kampeni yake yakugwa kwa 2017 yotchedwa 'Encounters'. Zolemba za ku Italy zimayang'ana nyenyezi zomwe zikukwera padziko lapansi ndi Selena Forrest, Kris Grikaite ndi Ndine Gulien . Wojambulidwa ndi Willy Vanderperre , atatuwa akuwoneka m'malo owoneka bwino akunyumba akuwoneka kuchokera munjira yowulukira ndege. Kampeni iyi ndi gawo lachitatu la 365, pomwe Prada amapita kukatsatsa kopanda nyengo. Zithunzizi zimayang'ana ma cardigans osawoneka bwino, malaya achikopa ndi zikwama zowoneka bwino za tote.
Prada 'Kukumana' Pre-Fall 2017 Campaign
