Mtundu waku America wa Land's End wakhazikitsa kampeni yake yatchuthi ya 2015 yokhala ndi anthu osiyanasiyana. Wojambulidwa ndi wopanga zithunzi wotchuka Bruce Weber, zithunzizi zimakumbatira kutentha kwanyengo yatchuthi kuyambira paubale ndi maubwenzi. Kujambula kumaphatikizapo kusakaniza kwa zitsanzo komanso "anthu enieni" osankhidwa ndi chizindikiro. Kuvala nyengo yozizira kumakhala kosangalatsa kuphatikiza majuzi, mikanjo ndi zidutswa za pajama.
"Monga wojambula, ndikofunikira kwambiri mukamayamba ntchito yatsopano kuti mukhale ndi mphamvu komanso chisangalalo cha wokondwerera. Chilichonse chimadalira anthu omwe mukugwira nawo ntchito ndi kujambula zithunzi, komanso kugwirizana kwanu kwa iwo - mumawafuna kuti asonyeze mzimu wawo wabwino kwambiri, "akutero Weber ponena za zochitikazo. "Kupyolera mu ntchitoyi, ndayamba kusirira kudzipereka kwa Lands' End ku chilengedwe ndipo ndikuyamikira momwe amafunira kuti zovala zawo zikhale gawo la moyo wa anthu m'njira yeniyeni. Ndinkafuna kumverera komweko pazithunzi zanga, motero ndinasankha anzanga atsopano ndi akale kukhala nawo pazochitikazi. "
