McQ yolembedwa ndi Alexander McQueen imabweretsa ma rock vibes ndi kampeni yake yophukira-yozizira ya 2016 chifukwa cha gulu la rock la Japan la noise, Bo Ningen . Chitsanzo Greta Varlese imawonekeranso pazotsatsa zomwe zidajambulidwa ndi Harley Weir kwa nyengo yachiwiri motsatizana. Magulu okwatirana amavala masitayelo aamuna ndi aakazi omwe akuwonetsa chikhalidwe cha androgynous chazosonkhanitsa.
Woyimba gitala wa Bo Ningen, Yuki Tsujii , adathirira ndemanga pa kampeniyi, "Zinali zodabwitsa kukhala nawo pa kampeni ya McQ. Amagwirizana mofunitsitsa ndi akatswiri ojambula ndi oimba, kwinaku akusunga kukongola kwa mtunduwo, mosiyana ndi nyumba zina wamba. ”