H&M ikukonzekera nyengo yachilimwe ndi mgwirizano wake watsopano wa Love Stories. Izi zikuwonetsa magulu awiri a gulu lachiwiri pambuyo pa kapisozi wamkati yemwe adakhazikitsidwa mu 2018. Otchedwa Love Stories Swimclub x H&M, zosonkhanitsira zimayang'ana pa kusakaniza ndi kufananiza masitaelo am'mphepete mwa nyanja. Kulimbikitsidwa ndi zithunzi za Slim Aarons 1970 za zithunzi za m'mphepete mwa dziwe, mndandandawu umaphatikizapo nsonga za bandeau, ma bikini a katatu ndi mbali imodzi yapaphewa. Yang'anirani mapangidwe awa padziko lonse lapansi kuyambira mu June 2019. Zithunzi za kampeni Raquel Zimmermann, Sabina Karlsson ndi Alanna Arrington.
"Ndimaloto kuyanjananso ndi H&M, kupatsa makasitomala zokongola za Nkhani Zachikondi pamitengo ya H&M. The Love Stories Swimclub x Mgwirizano wa H&M umakhalabe wogwirizana ndi mfundo yathu ya mix’n’match ndipo wapangidwira maholide osangalatsa a chilimwe - kaya mukupumula ndi malo odyera kapena kuwomba mafunde, "akutero Marloes Hoedeman, woyambitsa Love Stories.