Chloe awulula kampeni yake yachilimwe-chilimwe cha 2017 yokhala ndi zithunzi zowotchedwa bwino ndi dzuwa. Wojambulidwa ndi Charlotte Wales , zitsanzo Luna Bijl ndi Ulrikke Hoyer jambulani masitayelo ouziridwa a bohemian pazotsatsa. Kuchokera pa madiresi ophwanyidwa ndi mapewa mpaka pamwamba pake, atsikana amavala mafashoni a airy ndi apamwamba kwambiri. Jane bwanji adagwira ntchito ngati stylist wa kampeni ndi Odile Gilbert pa tsitsi ndi Aaron de Mey pa zodzoladzola. Kuphatikiza pa zotsatsa zosindikizira, Luna ndi Ulrikke amawonekeranso mu kanema kakang'ono komwe amakafika m'misewu kuti azitha kuyimba nyimbo zabwino.
Chloe Spring/Summer 2017 Campaign