Ndi ziwonetsero zomwe nthawi zambiri zimawonetsedwa pafupifupi theka la chaka zovala zisanagulidwe, opanga mafashoni Burberry ndi Tom Ford akusokoneza kalendala ya sabata ya mafashoni posinthira kumagulu olunjika kwa ogula. WWD adagawana nawo nkhani za kalendala ya Burberry m'mawa uno. Mitundu iwiriyi imadziwika kuti ili patsogolo pazamalonda. Chaka chatha, Burberry adapanga kampeni ya Snapchat yomwe idajambulidwa pamasamba ochezera. Tom Ford adavumbulutsanso chopereka chake chakumapeto kwa 2016 mu kanema wotsogozedwa ndi Nick Knight ndi Lady Gaga m'malo mowonetsa njira yachikhalidwe.
Burberry adzalumpha kawonedwe kake ka London Fashion Week mu February kuti avumbulutse zovala zazimayi ndi zazimuna pamodzi ndi gulu lopanda nyengo mu Seputembala. Pamapeto pake, Burberry akufuna kuwonetsa zopereka ziwiri pachaka. Ponena za kusinthaku, wamkulu wa Burberry wopanga komanso wamkulu wamkulu Christopher Bailey akuti, "Ndife kampani yapadziko lonse lapansi. Tikamayendetsa chiwonetserochi, sikuti timangochitsitsa kwa anthu omwe amakhala m'nyengo yachilimwe-chilimwe; timachitira nyengo zosiyanasiyana. Chifukwa chake ndikuganiza tikuyesera kuyang'ana zonse mwaluso komanso mwanzeru pa izi. ”
Tom Ford adavumbulutsanso nkhani yoti asuntha ulaliki wake wakugwa kwa 2016 mpaka Seputembala osati February 18th monga momwe adakonzera poyamba. "M'dziko lomwe lakhala likufulumira kwambiri, njira yamakono yowonetsera kusonkhanitsa miyezi inayi isanapezeke kwa ogula ndi lingaliro lachikale komanso lopanda nzeru," Ford adanena m'mawu ake ku WWD. "Takhala tikukhala ndi kalendala yamafashoni ndi machitidwe omwe adachokera nthawi ina."