Eats Lingerie iwonetsa koyamba mndandanda wake woyamba ndi mtundu wosangalatsa wa kampeni Erin Michelle Cummins . LA-based Creative, Chris Applebaum , ndi director of the brand with creative direction by Gemma Louise May . Bomba la blonde likuwoneka pazithunzi zojambulidwa ndi Sonny Matson ku Malibu, California. Wotchedwa Black Cherry, Eats' mzere woyamba umaphatikizapo bra, lamba wa garter, g-string, ndi pasties. Mapangidwe awa amapangidwa kuchokera ku zingwe zosalimba, zopangira za satin, zida zagolide, ndi zithumwa za chitumbuwa. Pofuna kukongola, Erin amawonjezera kutentha ndi mafunde opukutidwa ndi wokongoletsa tsitsi Randi Petersen ndi Stacy Salazar pa zodzoladzola.
"[Ife] tikufuna kuti chilichonse chikhale chochuluka kwambiri cha SEXY nthawi zonse. Izi zikutanthauza makapu a demi cup, zofunkha zambiri zowonekera kotero kuti timawona nsalu zambiri zapakhungu, zowoneka bwino komanso za lace kuti tithe kukulitsa zinthu zachigololo kwambiri. Koma - chofunika kwambiri - zovala zamkati ndi zapamtima, kotero tikufuna kuti zomwe mumakumana nazo ndi Eats Lingerie zikhale zaumwini," Applebaum akutero ponena za kusonkhanitsa koyamba.