Mtundu wapamwamba wa ku Italy Gucci umayenda kuthengo ndi kampeni yake yachilimwe-chilimwe cha 2017. Atagwidwa ku Rome, Italy, ochita zisudzo omwe ali ndi "gulu la akatswiri ojambula zithunzi ndi zilembo zokongola" adawonekera m'misewu. Wojambulidwa ndi Glen Luchford , zitsanzozo zimakhala ndi mikango ndi akambuku. Kusonkhanitsa kochititsa chidwi kwa kasupe koyendetsa ndege kumawoneka kowoneka bwino ndi mikanjo yokongoletsedwa, T-shirts wamba ndi mathalauza opangidwa.
Kuphatikiza pa zithunzi za kampeni, Luchford adawongoleranso filimu yotsatirayi. Khazikitsani nyimbo zachisangalalo za 'Amore Disperrato' yolembedwa ndi Nada, otsatsira amasangalala ndi tsiku akusewera pa kasupe, kucheza ndi nyama komanso kudya ma burger. Gucci Creative Director Alessandro Michele adajambula chithunzicho ndi njira yojambula Chris Simmonds.