H&M inyamuka kupita ku Hotel Mauritz ku kampeni yake ya tchuthi cha 2018. Ammayi Aubrey Plaza imatsogola pamndandanda wamafilimu komanso kampeni yosindikiza. Ojambula osiyanasiyana amakhalanso ndi olemba mabulogu Elizabeth ndi Victoria Lejonhjärta, katswiri wa kalembedwe Eric Rutherford, zitsanzo za Grace Elizabeth ndi Hana Jirickova pakati pa ena. Nyengo yatsopano imawunikira masitayelo okonzeka kuphwando kuphatikiza ubweya wabodza, majuzi oluka ndi nsonga zachitsulo. Malonda omwe amatsogoleredwa ndi Matt Piedmont Zili ndi nyimbo za m'ma 1980 ndi mitundu yovina.
Kampeni ya H&M Holiday 2018