H&M's Conscious Campaign -Nditawonetsa buku la Conscious Exclusive lookbook koyambirira kwa sabata ino, tikuwona kampeni yamasika 2014 Conscious yomwe ili ndi chithunzi cha 90s. Amber Valletta ndi opanga Manifesto EVER. Kuvala zosonkhanitsira zinthu zokhazikika kuphatikiza Tencel, polyamide ndi zisindikizo zojambula pamanja; akazi amakopeka ndi mapangidwe apamwamba. "H&M imanyadira ntchito yake yokhazikika. Conscious and Conscious Exclusive ikuwonetsa kukula kwa zotheka ndi zida zokhazikika, ndipo zolemba zathu zatsopano za Clever Care zimalola makasitomala athu kuti agwirizane ndi cholinga chathu chokhala ndi tsogolo lokhazikika la mafashoni, "atero Ann-Sofie Johansson, H&M's Head of Design, New Development. Zolemba za Clever Care zimapatsa makasitomala malangizo otsuka zovala zawo popanda kuwononga chilengedwe.
