Sitidiyo ya H&M yerekeje mumihanda yo kwiyamamaza-itumba rya 2019 ryiswe, markMagical Realism. Umurongo w'akataraboneka urimo ubudozi butyaye, imyenda yumuyaga hamwe nimyenda yo kuboha. Umunyamideli Adut Akech agaragara mumashusho yo kwiyamamaza yafashwe na Christian MacDonald mu mujyi wa New York. Byanditswe na Ludivine Poiblanc , yambara amakoti yubwoya, ipantaro yimpu ninkweto ndende. Inyuguti zibiri zijimye kimwe nicapiro ryizana rizana ibara ryo gukusanya Studio.
H&M Studio Yaguye / Kwiyamamaza kwa 2019
Twatewe inkunga n'igitekerezo cyo gushaka amarozi ya buri munsi. Igice cyose kiri muri iki cyegeranyo cyagenewe guha imbaraga umugore wa kijyambere 24/7 ashakisha imyenda iramba kandi itajyanye n'igihe ariko ikagira ibintu byoroshye, byumwuka. Muri iki cyegeranyo harimo imyenda myinshi yo kwambara imyenda ishobora kwandikwa kugira ngo ihuze n'imibereho yo mu mujyi kandi izamara imyaka iri imbere. ”
–Angelica Grimborg, Igishushanyo mbonera cya H&M
