H&M yerekana ko udashobora na rimwe kwitegura hakiri kare kumasoko hamwe nuburyo bugezweho bwo kuvugurura. Yiswe 'Ibishya Bikenewe', icyerekezo cyibanze kuri ibyo bisanzwe bitandukanya iminsi yubushyuhe. Icyitegererezo cya Hana Jirickova, ibintu byose kuva hejuru yigitugu hejuru yimyenda ya lace hamwe na denim byerekanwe mubitabo.
