Uko abantu bashingira ku mbuga nkoranyambaga bigenda byiyongera, byahindutse ukuri muri iki gihe mu mibereho yabo, kandi bigira ingaruka cyane kubintu babona kumurongo, cyane cyane mubyerekeranye nimyambarire. Mubihe byashize imyambarire yagejejwe kubaturage hifashishijwe ibitaramo bya catwalk hamwe nibinyamakuru by'imyambarire kuko imyambarire yafatwaga nkigice cyihariye cyumuco. Gusa abanyembaraga mu nganda ni abashushanya ibinyamakuru byuzuye. Ariko niba wihuta cyane muri 2019, ninkuru itandukanye cyane kuko imbuga nkoranyambaga zafashe imyambarire kandi muri iki gihe abanyamideri bishingikiriza ku nzira yazamuwe na moderi ya Instagram.
Abantu ubu bafite amahirwe yo guhitamo ubwoko bwibirimo bashaka kwigaragariza. Nibyo, catwalk nibinyamakuru biracyari mubikorwa byimyambarire, ariko buhoro buhoro, imbuga nkoranyambaga zifite intsinzi ihuza ibirango nabantu.
Amasosiyete yimyambarire agomba kwamamaza ibicuruzwa byayo ku isoko rishya
Abantu ntibagishobora gushingira kubibazo biheruka bya Glamour, kugirango bababwire ibigezweho. Imbuga nkoranyambaga zikoreshwa nk'igikoresho cyo kwamamaza mu kwamamaza ibicuruzwa byerekana imideli ishushanya ibihe bitaha. Ariko imbuga nkoranyambaga zikora byinshi; yereka abantu ibintu byimyambaro inshuti zabo za digitale bambara, nuburyo imyambarire yerekana abanyarubuga bamamaza.
Amasosiyete yimyambarire azi ko abantu muri iki gihe badafite urwego rwizere rwo kwamamaza nkuko byari bimeze kera. Ikinyagihumbi kibaho mwisi y'ibinyamakuru, kwamamaza kumurongo, hamwe no kwamamaza, ariko ibyo bikoresho ntibigifite imbaraga zashize. Basomyi batekereza ko ingamba zo kwamamaza ziri kure cyane, kandi bazi inzira yo guhindura inyuma yamasasu yose. Batekereza ko ibikorwa byo kwamamaza byayobya, kandi ntibareka ngo ingeso zabo zo guhaha zigire ingaruka kumatangazo, bahura na TV, ibinyamakuru, na radio. Basanga bifite agaciro ibyifuzo bitangwa ninshuti nkoranyambaga.
Imbuga nkoranyambaga zifite imbaraga zo gukwirakwiza amakuru vuba, mu bihugu no ku mugabane wa Afurika none ubu umubare w'abakurikira Instagram urenze miliyoni 200, amahirwe ni buri mukoresha gukurikira byibuze konte yimyambarire. Ubushakashatsi bwerekana ko abagera kuri 50% bakoresha Instagram bakurikira konti yimyambarire kugirango babone imbaraga zimyambarire yabo. Ibi birimo abaterankunga ba fitness hamwe nibirango bifitanye isano, nabo. Uruziga rwaremewe, umwe yahumetswe yimyambarire ya Instagram yerekana kandi basangira abayoboke babo uko basa. Bahinduka isoko yo guhumeka kubandi.
Ubushakashatsi bwerekana kandi ko abantu barenga 70% bashobora kugura imyenda runaka niba yarasabwe numuntu bakurikira kurubuga rusange. Hafi ya 90% ya Millennial bavuga ko bari kugura bashingiye kubirimo byakozwe na influencer.
Imyambarire yimyambarire ishingiye kubushakashatsi bwisoko mugihe bashizeho ibikorwa byo kwamamaza, kandi bazi ko muri 2019 bagomba kwibanda kubikorwa byabo byo kwamamaza kuri Instagram. Ibiranga impuzandengo nibisanzwe bifatanya na moderi ya Instagram kugirango bamenyekanishe ibicuruzwa byabo kurubuga rusange.
Moderi ya Instagram iteza imbere ibirango no guhuza abayoboke
Imbuga nkoranyambaga nigikoresho cyerekana imideli ikoresha kugirango abakiriya babo begere indangagaciro zabo. Mubihe byashize, kwerekana imideli byari ibintu byihariye byagerwaho nintore gusa. Muri iki gihe, ibirango byose bizwi bitanga uburyo bwo kwerekana catwalk zabo kuri moderi ya Instagram hagamijwe abaterankunga gusangira ibirori live nabayoboke babo. Abakoresha Instagram bose bagomba gukora ni ugukurikiza igituba runaka, kandi bazagera kubintu byose bijyanye nicyo kintu cyihariye.
Kwamamaza ibicuruzwa ni uburyo bushya bwo kwamamaza, kandi bisobanura gukorana nabantu bakomeye bafite imbaraga zo kongera ibicuruzwa no guhindura uburyo bwo kugura. Ukurikije uko abaguzi babibona, ibintu bya influencer bifatwa nkicyifuzo cyinshuti ya digitale. Bakurikira abantu bashima, kandi bareba imyenda bambaye cyangwa ibicuruzwa bakoresha. Ibi byifuzo bituma ikirango cyizerwa mumaso yabaguzi kandi byongere ubushake bwabaterankunga kugirango basabane.
Ibiranga imideli myinshi bifite ingorane zo guteza imbere imyumvire yabaturage, ariko moderi ya Instagram ifite abayumva bimaze kumenyekana, bavugana nabayoboke babo, kandi barashobora kwemeza ibicuruzwa bitangwa nikirango kugirango bigere kubantu benshi.
Inganda zerekana imideli zizwiho amahoro yihuse, kandi iterambere ryikoranabuhanga ryagaragaje impinduka muburyo bwo kugura. Moderi ya Instagram itanga ibirango amahirwe yo kubona ubwoko bushya bwo kwamamaza, bumwe butoroshye niba badakoresheje umuntu ukwiye kandi ntibakoreshe guhanga kwabo kugirango bakore ibirimo.