I.G.G.Y. kuri REVOLVE –Gushyushya ubukangurambaga bwo mu mpeshyi 2014 kuva REVOLVE Imyenda, umuraperi wo muri Ositaraliya Iggy Azalea inyenyeri mubucuruzi bushya bwimyenda yamamaza. Ibi birakurikira #Ikinyamakuru gishya cyo kwiyamamaza hamwe nicyitegererezo kizamuka Emily Ratajkowski guhera mu ntangiriro zuyu mwaka. "Iggy yerekana REVOLVE muburyo no mubitekerezo. Umukiriya wacu arashobora gufata ibyago, kuryamana no kwigirira icyizere, kandi Iggy nikimenyetso cyiza cyibyo. Ntabwo dukunda kuyikinira umutekano, ndetse na Iggy ”, nk'uko byatangajwe na Michael Mente, washinze akaba n'umuyobozi mukuru. Ubwiza bwa blonde butigisa ibara ryinshi ryibishushanyo birimo amadarubindi yizuba, hejuru yibihingwa hamwe nindabyo zafotowe na Chris Shintani.
