H&M yakira ibihe byo kugwa hamwe nibigezweho bigezweho byiswe, 'Soft Power', yibanda kumurongo woroshye. Abanyamideli bo hejuru Jourdan Dunn na Kati Nescher imbere yishusho aho amakoti yashyizwemo hamwe namakoti magufi bihujwe na bohemian yahumetswe hamwe nibikoresho byiza bya fringe.
ICYMI: Anna Ewers Gira Romantike yo Kwamamaza H & M's Fall 2015