Studio ya H&M yerekana icyegeranyo cyizuba-icyi 2021: Ubutunzi Iteka. Umurongo wacyo wambere urongora ibyifuzo hamwe nibikorwa bifatika cyane. Kuva ku myenda ishushanyijeho kugeza ku ipantaro yagutse no hejuru hejuru, icyegeranyo gikubiyemo ibintu bya ngombwa. Ibara rya palette ririmo kutabogama kimwe na pop ya neon orange n'umuhondo. Usibye kumurika ibihe byimpeshyi, H&M izafatanya na Sellpy. Iyi porogaramu yo kugurisha intoki izemerera abakiriya kugura ibice byububiko byakusanyirijwe hamwe.
“Ikusanyirizo rya SS21 rishakisha ibintu bya fantasy na fantasy. Iki cyegeranyo ni uguhindura mu buryo busobanutse neza kugira ngo wumve umerewe neza kandi wizeye. Siluettes zitandukanye zijyana no kudoda kugira ngo dukore ibice bikinisha abakiriya bacu kugira ngo babeho iteka ryose, "ibi bikaba byavuzwe na Ann-Sofie Johansson, Umujyanama mu guhanga H&M.