Umuhire Brand afite ikibazo cyo kuzerera mu gihe cyizuba 2021. Ifoto ya Bryan Rodner Carr , abanyamideli Minji na Zoi Mantzakanis berekeza ku mucanga muburyo bwashushanyije neza kubihe byubushyuhe. Ibyingenzi byingenzi nkimyenda yijisho, denim isanzwe, hamwe nibihingwa hejuru biragaragara.
Yafatiwe ahantu nyaburanga, umuyoboro wa Minji na Zoi woroshye chic mubice byumuyaga. Ibara ryoroshye palette igaragaramo igicucu cyurukundo rwijimye, amahembe yinzovu, numuhondo. Dan Barbato nayo ikora ku cyerekezo cyubuhanzi cyo kurasa.
Amie Goeller , Igishushanyo cya SVP cya Lucky Brand, kiratubwira kubyerekeranye na inspiration inyuma yo kwiyamamaza mukiganiro cyihariye.
Amahirwe Brand Impeshyi 2021
Ni ubuhe butumwa bwihishe inyuma yo kwiyamamaza?
Kwiyamamaza kwacu '21, twaranyuze tujya ku mucanga, aho izuba rihurira ninyanja kandi icyi ni iteka. Ubwanyuma twisanzuye gutembera, twatakaye mwizuba dushakisha inkombe zubusa ninzira nyabagendwa, tumara iminsi twisanzuye muburyo bushyize mu gaciro busa nibidafite aho bibogamiye hamwe na indigo ya kera ya indigo yuzuye amabara meza kandi arambuye.
Niki wizera ko abareba ibihe bishya batekereza iyo ureba amashusho?
Turizera ko ubukangurambaga butera ibyiyumvo byo kuzerera, kwigirira icyizere, gukunda hanze, gushimishwa no kuba ahantu hashya ufite isura nshya. Impeshyi itera kumva ibyadushimishije nibishoboka, kandi nyuma yumwaka utoroshye twese twasangiye duhitamo ko ibyiringiro nibyifuzo byanduye.
Ibishushanyo mbonera byimpeshyi birasa neza! Ni ubuhe butumwa bubatera inyuma?
Murakoze! Twishimiye kumva intangiriro nshya; nkuko ibintu byongeye gukingurwa twese dutegerezanyije amatsiko kumenya ubushobozi bwacu nyabwo no guhura nimpeshyi mubwiza bwayo bwose - iminsi miremire, ubunebwe bwuzuye izuba, umuyaga ushyushye utwara ibintu byiza kandi binuka bya kamere mugihe cyose.
Ntabwo tuzigera twibagirwa guhamagara kwa Zoom cyangwa ibyuya byanyuze muri ibi bihe bitoroshye, ariko icyo twumva rwose kurubu ni umunezero wo kwambara - fata izo jeans, imyenda n'amashati hamwe na buto (yewe my) ! Iyi mpeshyi nibirori bya buri wese asohoka kandi twese tuzashaka kugira imyambaro myiza yo kugaragara no kumva ibyiyumvo byose.
Nibihe bimwe mubice byerekana ibihe?
Ikirango cyacu cyubatswe kuri denim, kandi iyo fondasiyo iramenyesha icyegeranyo cyacu cyose. Mu mpeshyi twavuguruye byinshi mubisanzwe hamwe no gukaraba byoroheje hamwe no kutagira aho tubogamiye, twongeyeho ubundi buryo bushya / imyambarire, kandi twaguye rwose imyambarire yacu yambaye amashati, ikabutura, hamwe namakoti yoroheje - ikamyo ya macrame fringe ni ngombwa - muri a urwego rwa indigo ya kera kuri we na we.
Twuzuzanyije ibice bya denim hamwe nubushyuhe bwikirere bushyushye, ikabutura, na buto-hasi kubagabo, kandi twatangije umurongo wimibonano mpuzabitsina kubagore kuburyo bwiza cyane twabahujije hejuru ya bohemian ihumeka hejuru, buto-hasi, hamwe no gutangaza icyi imyenda. Twongeyeho kandi uburyo bwinshi muburyo bwa Cloud Soft yikusanyirizo rya ngombwa bya ngombwa hamwe n imyenda ya salo ya salo, bikozwe hamwe nigitambara cyoroshye cyane muburyo bwiza-bwiza bwo guhumuriza umwaka wose.
Niki gikurikira kuri Lucky Brand?
Ariko twishimiye cyane Capsule yacu ya Beaded izasohoka nyuma yizuba - icyegeranyo cya blues feminine boho hamwe namashati yuburengerazuba ashushanyijeho amasaro meza kandi meza. Ahumekewe n'ikirere gifunguye n'imigenzo yakozwe n'intoki za Amerika yepfo yepfo, ibishushanyo mbonera ni Bohemian byegeranijwe neza.
Nigute icyorezo cyagize ingaruka kubikorwa byo gushushanya?
Kimwe nabandi bose, COVID yaduhatiye gutekereza no gukora muburyo butandukanye, kandi muguhindura uburyo twahoraga dukora ibintu twabonye amahirwe yo kurushaho kuba indashyikirwa no guhanga.
