Urebye imbere ya 2018, ibirango byo kwisiga byerekana ibikorwa byabo byumwaka mushya. Kuva kuri maquillage kugeza parufe, tureba neza amatangazo yamamaza. Gutangira, L'Oreal Paris iherutse gutangaza 'Nigute Twakuraho Ubwicanyi' inyenyeri Aja Naomi King nka ambasaderi wacyo mushya. Umukinnyi w'amafirime asa neza rwose muri gahunda ya 'Shimmerista'. Ibikurikira, turareba kuri Fei Fei Sun nkumuvugizi uheruka kuri Estée Lauder . Ubwiza bwabashinwa busa neza muri pastel mugihe wifotoje kurukuta rwindabyo.
Turabona kandi ubundi kureba kuri Marc Jacobs Ubwiza bwimpeshyi ya 2018 irimo Adwoa Aboah kwifotoza hamwe nururabyo rwijimye ningofero yagutse. Yafashwe na David Sims , umunyamideli yerekana amacenga ye mumashusho atangaje. Ibikurikira, turabona Anna Cleveland kwifotoza hamwe na bust yambaye ubusa ya MAC Cosmetics x Robert Lee Morris ubufatanye. Hanyuma, Roberto Cavalli Kanda icyitegererezo Shlomit Malka kubera impumuro nziza yayo. Yiswe 'Roberto Cavalli Florence', umunyamideli wo muri Isiraheli amurika ikanzu yumutuku hamwe na sequin.