H&M itangiza ubukangurambaga bwayo bwa 2017 yafatiwe i Tokiyo, mu Buyapani. Icyitegererezo Antonina Petkovic, Amashanyarazi , Adwoa Aboah na Chiharu Okunugi kugaragara mu mashusho. Igihe cyo kugwa cyerekana mirongo inani zahinduye inzira iguruka. Abakobwa bahobera amaboko yuzuye, polka yerekana utudomo hamwe na fur fur fur. Usibye kurasa, H&M yanatangije firime yemewe aho abanyamideli bari Naomi Campbel l guhuza umunwa n'indirimbo ya 80, 'Wham Rap! (Ishimire Ibyo Ukora) '.
Kwiyamamaza kwa H&M Kugwa 2017