Wongeyeho ubunini bwumudandaza Lane Bryant irimo gufata ingingo nyuma yubucuruzi bushya bwa tereviziyo yerekana ko yanzwe na NBC na ABC. Yitwa 'Uyu mubiri', abirabura b'abirabura n'abazungu b'ubucuruzi Imikino Illustrated Swimsuit itwikiriye umukobwa Ashley Graham, Tara Lynn, Precious Lee n'abandi banyamideli. Clip ikubiyemo konsa ntangarugero kimwe no gufunga imibiri yabagore. Reba hano hepfo hanyuma uhitemo wenyine niba byari bibi kuri tereviziyo.
Mu magambo yatangarije Racked, Lane Bryant yavuze ko batazahindura amatangazo. Iri tangazo rigira riti: “Ihindurwa rya mbere ryanze kuva mu ntoki kandi mu gihe twagaragaje neza ko twamamaza ibicuruzwa kugira ngo tutazabikosora kuko twemera ko ari imvugo nziza kandi ikwiye yerekana imibiri y'abagore. Turateganya kubitangaza binyuze mu bitangazamakuru byacu bwite no mu miyoboro ya interineti aho basanga byemewe. ”
Niba ibi bimaze kumvikana, ni ukubera ko byabaye mbere. Muri 2010, ubucuruzi bwimyenda ya Lane Bryant burimo Ashley Graham nabwo bwaranze. Ugereranije nibindi byamamaza birimo moderi yoroheje, birasa neza. Reba nawe ubwawe hepfo.