Muri ibi bihe bitazwi, amazu yimyambarire nka Prada agomba guhanga hamwe niyamamaza ryizuba-itumba 2020. Amatangazo yerekana ibicuruzwa hamwe n'amashusho yinyuma ya moderi zirimo Gigi Hadid, Maty Fall, Kaia Gerber, na Sara Blomqvist kumurongo wo kwerekana. Prada kandi yafatanije na Sotheby kugurisha cyamunara ibice byumwimerere hamwe namafaranga yerekeza muri UNESCO kugirango bafashe kuzana amahirwe yo kwiga kwisi yose. Kugira ngo ubukangurambaga bukorwe, cyamunara kumurongo izakorwa mu Kwakira.